„I’m studying Communication Science in my coming third year at the University of Vienna. I can say that it was the right decision for me. Not only did I learn important communication theories as well as methods, but I also had the opportunity to put concrete concepts into practice.
Every day I experience how an important and indispensable role communication plays in our world – whether it is through newspapers, television, or advertisements. All of these are mediums that influence people in unimaginable and indescribable ways. We absolutely have to understand such communication mediums – to understand ourselves and also the people around us. The well-known philosopher and communication scientist Paul Watzlawick said: „You can not not communicate“. Everything holds a certain meaning. And it depends on us to decode the intended message.
My studies in journalism and communication at the University of Vienna played a role in setting my direction and focus – as well as outside of university. Right now, I’m running my self-founded social startup called Raw Culture. The goal is to help Third Culture Kids (TCKs), the people who grew up in a country different from their parents, to find a sense of belonging in our society through realizing the potential they have. They often struggle with identity crises as they grew up between different cultures. In addition to my studies, I started working as an intercultural trainer, where I offer speaking and training to corporates. I manage my studies and projects at the same time by aligning points and material I learned at university to my passions.“ – Weirong Li
Weirong Li is studying Communication Science at the University of Vienna.